They asked us to “Thai One On,” so we did! We were introduced to Thai Topaz through our Small Business Development Center Advisor, Crystal Darby. Thai Topaz is a family, locally owned and operated restaurant in the heart of Castle Hills by powerhouse couple David and Somjira.
We were called to assist with grass roots marketing, fresh ideas and social media influencer marketing.
Our first item of business was to create a strategic overview to understand their goals and devise a plan. Our plan found that Thai Topaz needed assistance with building up their bar/happy hour sales which were at an all-time low, private party bookings and to-go orders. We decided to focus on revitalizing their happy hour menu.
We successfully assisted Thai Topaz by connecting them with a cocktail consultant to enhance their bar, create a new cocktail menu and then we designed a new happy hour launch party! We invited community members and social media influencers to attend a launch party featuring new cocktails and appetizers. The event had over 65 people in attendance, included a selfie station, appetizer tastings and happy hour specials throughout the entire evening.
Our next steps included grass roots marketing within their one-mile radius to increase private parties, and to-go orders. Increasing brick and mortar, small business visibility cannot merely happen through advertising and social media marketing, focusing on your one-mile radius is vital to improving customer loyalty. The ultimate goal: designing a longterm marketing campaign that invokes a loyal customer base that not only shows up, but shares the love with family, friends and colleagues.
The fabulous photos were taken by Cloverbud Photography, who is a phenomenal local partner.