Launching the World's First Plus Size Fur Fashion Collection - Lustrous PR
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Launching the World’s First Plus Size Fur Fashion Collection

Launching the World’s First Plus Size Fur Fashion Collection

We are incredibly excited to be a part of Morris Kaye & Sons’ launch of Kurvacious,  the world’s first plus size fur fashion collection!  It’s not every day an agency has the opportunity to be part an original collection.  We are managing everything from design, video, photo shoots, social media advertising, premier events and media coverage.  The target for this season is to focus the Kurvacious launch regionally before making moves on the national fashion scene.  Morris Kaye and Sons is targeting a demographic of 100 million women who have been pushed to the side in retail stores across the nation, but the hype has finally arrived! They are breaking the glass runway!  This is $20.4 billion market eager to spend on fashion for all shapes and sizes.

Carol Kaye Glaze, designer and local fur fashion icon, began designing the collection over two years ago with her brother, master furrier and business partner, Joel Kaye.  Carol said, “We believe women of every shape and size deserve to slay their own runway.  There is a major disparity in women’s fashion for sizes over 16 – with over 100 million plus size women in the United States alone.  We began to see a major hike in custom fur orders from clients over size 16 and decided it was time to design our first plus size collection.  We are excited to be the first in our industry to dedicate a collection to beautiful Kurvacious women.  Our designs include everything from bold colors to traditional styles, but most importantly our signature Morris Kaye designs. We are known for creating a design within a design to accentuate your body with two different looks.  Whether it be a reversible design or hidden buttons to create two different looks.  While we have designed couture collections for years, we are particularly excited about Kurvacious!”
The Kurvacious collection is priced from $700 –  $18,000 with fur ranging from lamb, to fox, sable and chinchilla.   While the Kurvacious collection is for sizes 16+,  any design in the collection can be made to fit any size.  Morris Kaye is the designer and manufacturer, therefore anything in the collection can be made to size.  Their mission is provide fur fashion for all shapes and sizes!
The world premier launch will occur in Dallas, Texas on October 1 from 11am – 2pm and in San Antonio on October 20 from 6pm-8pm at the Morris Kaye & Sons Fur Fashion Haus locations.  To attend the Dallas premier contact Joel Kaye at 214-631-0804 / jk@morriskayefurs.com and for the San Antonio premier contact Carol Kaye at 210-820-3877 / morriskayefurs@sbcglobal.net.
About Morris Kaye & Sons
Morris Kaye & Sons is a family-operated company designing and manufacturing fur products since 1935.  We are one of the most respected fur companies in the world, Morris Kaye & Sons supplies fur coats, women’s fur coats and men’s fur coats, as well as dozens of other fur garments and accessories to the best, highest quality specialty stores across the nation. More than that, there is no middle man, Morris Kaye & Sons sells direct to the public. With showrooms in Denver, San Antonio and Dallas, the company has a reputation not only as the largest fur manufacturer in Texas, but as a company with the prestige, integrity and commitment to quality to make it be regarded as the best fur manufacturer not only in Texas, but in the entire nation as well.
For over 70 years, Morris Kaye & Sons have been transforming fur pelts into works of art for the discerning customer. Experts in their field from generations of learning from artisans and ancestors, the craftsmen at Morris Kaye know how to create perfect, custom men’s and women’s fur coats, jackets, capes, bombers…anything you’ve seen on a runway or in a magazine can be recreated here, or customized to fit your style.
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